Fridays vs Willow
Fridays and Willow compared on real monthly cost, medications, states served and how each one verifies.
By Sam Reed · Founder and data lead
Every line that matters
= better value on that rowScroll sideways on small screens — the first column stays pinned
Real cost over three months
An introductory month makes a programme look cheaper than it is. This is the first month plus two at the standing rate, which is where the two actually separate.
Quick pick
Which one is you?
Safety
How both check out
What the medication actually costs
Both programmes price their own service. This is what a pharmacy pays for the branded drug underneath, so you can see what each one adds on top.
Source: CMS NADAC. This is what pharmacies pay, not a retail price and not what you would be charged.
Questions
Good to know
Fridays starts at $249 per month. As low as $150/mo on 12-month plan. Consultation is included and shipping is free.
Data sources · cited with retrieval dates
- CMS NADACNational Average Drug Acquisition Cost, weekly file
- CMS Medicare Part DPrescriber public use file, by geography and drug
- CMS State Drug UtilizationQuarterly Medicaid prescription and reimbursement data
NADAC figures are pharmacy acquisition costs, not retail prices and not what you will pay. This content is educational and is not medical advice.